What Is Sales Really About?
While sales is definitely about selling your services and making money, it’s honestly about SO much more than that. Sales is about officially stepping into your role as the CEO of your own business.
It’s also about…
Stepping more fully into that amazing and truest version of yourself – and claiming (and creating) the life you desire to have.
It’s about OWNING that you’re a business owner and not a hobbyist who’s giving away your time, knowledge, and talent for free.
It’s about feeling confident and comfortable talking about money and making money.
It’s about making a true impact in the world through resourcing yourself and others.
It’s about being in charge of your business growth and not just “waiting” for your business to take off.
It’s about doing work that matters DEEPLY in the world and feeling good about getting paid handsomely for it.
This is REALLY what sales and selling are about. And this is exactly what I help my clients be about too!
How Do I Work With My Clients To Increase Their Sales?
I take my private clients through a sales framework that targets all the major places we get stuck with sales. (‘Cause let’s get real…there’s a lot of places we can feel stuck with selling.)
This is not a one-size-fits-all program, but a framework that we personalize to YOU and how YOU work best.
I’m just not about the recipes…or cookie-cutters…or here-do-this model. If being a therapist taught me anything, it’s that one-size-fits-all approaches just don’t work.
What DOES work is having a sales framework, so you know exactly where the gaps are, and can then create your own high-converting sales process that fits YOU, your industry, and your ideal clients – and that makes BANK!
Check out the framework I use to help my clients create some SERIOUS sales:
>> Root Cause Identification – so you can get at the REAL reason you’re struggling to make more sales.
>> Sales Mindset™ Strategies – so you can sell with confidence in a way that actually feels good and sounds like YOU (no cookie-cutter…5-step…just-do-this formula here – because those never work anyway).
>> Sales Process Implementation – so you can create a clear and simple sales process to rinse and repeat to book clients in your sleep (no more feast or famine drama)!
And I use this framework with all my clients – whether they come to me banking $0, $2K, or $50K months.
Some clients need a little bit more of one or the other, but the point is – I know what works to get my clients results!
My framework’s also the thing that sets me apart from other coaches. Because (#truthtime) we’re all selling the same results (more clients/cash/impact), but HOW we help our people get there is what actually matters.
Why Do You Need To Understand Your Root Causes?
What I see happen time and again in business is that smart, driven entrepreneurs will keep throwing money and strategy at a problem without ever getting to the root cause of why they’re actually stuck in their business. I see this happen the most around sales and selling.
What I know to be true in my bones is that selling is a skill anyone can learn and everyone can get good at. And that there’s no such thing as a natural sales person…there’s no sales gene. With that said, sometimes strategy just isn’t enough and there’s more going on that makes selling feel so hard…or gross…or slimy.
Usually, there’s a root cause behind the fear and general ick factor you feel around sales. Something you’ve experienced or learned along the way that’s making it hard for you to sell (or want to sell) in your business right now.
Let me give you an example: Let’s say the root cause of your sales fear is around feeling “not good enough”. Well then, you probably avoid selling or sell in really timid ways because you feel like neither you nor your services are good enough to get paid for.
Once you know the real reason you shy away from selling, you can start taking steps to own the value of your services and the results you help people create. This ultimately helps you sell with confidence – and confident selling = more sales made.
Essentially, you’re solving the root cause of the problem and not just band-aiding things with more strategy!
I’ve even created a FREE quiz that will help you find the root cause for your sales fear (and know exactly what to do to overcome it).
What Is My Why?
Think about it this way, when you avoid selling in your business, you ALSO avoid stepping up as the CEO of your business…you avoid making a bigger impact in your corner of the world…you avoid creating a life (and bank account) you love.
I want more for you. I want more for the online industry. I want more for women business owners everywhere.
For example, my clients don’t just make more money when they learn to sell with confidence (although they DO make a lot more money and this feels REALLY good to them). They also feel more confident in every area of their life…they easily own their value and expertise…they create their ideal freedom-based life…they transform the lives of others.
And the more money my clients make in their business, the more choices they create for themselves about how and where to spend their time, energy, and heart each day, and that means everything to them (and to me).
Sales is about feeling good…doing good…being good for your business.
How Would I Describe My Coaching Style?
If being a therapist taught me anything, it’s that not every client needs the same style, and that it’s my job to meet my clients where they’re at. This means being flexible in my approach, depending on what best fits the needs, personality, and learning style of the client in front of me. For example, some clients respond better to direct guidance and challenging feedback, while other clients respond better to an open and reflective container in which they can process – and it’s my job to give each client what they need to transform.
What Do My Coaching Sessions Look Like?
Again, I don’t use a cookie-cutter approach to my coaching or my coaching sessions. It’s very much about where the client is at and what they need from me and the coaching relationship on that particular day. On any given day, we might do more strategy or we might do more mindset – or a combination of both. I help my clients prioritize what they need most to keep our sessions focused and productive, and keep them creating results in their life and business.
What Makes Me Different Than Other Coaches?
There are more than enough coaches out there, but experience, training, and results MATTER when hiring a coach. What sets me apart are the years of licensed clinical experience I have working with clients from all walks of life and from all industries, and the personalized, results-driven ways in which I work with my clients. I take an action-oriented and solution-focused approach designed to help you make more sales with more confidence and to help you get out of your own way to building the life and business of your dreams. Because I believe that selling is a skill that anyone can learn, I help my clients learn how to sell like THEM. I don’t use 5-step formulas or cookie-cutter methods, because that’s typically why selling feels so crappy in the first place. I help my clients match tried-and-true sales strategy with THEIR unique voice, personality, and business, so my clients learn how to sell well in a way that feels good to THEM.
And to learn more about what else to consider before hiring a coach, check out my Thrive article:
What’s the Difference Between Therapy and Coaching?
Therapy often takes a problem-focused approach, with emphasis put on the client having problems, and trying to understand why. While many skills and approaches used in therapy are effective in a coaching relationship, our work together will focus more on finding solutions, developing beliefs that support greater success, and helping you cultivate your natural strengths to create any result in your business or life. And although I’m a licensed psychotherapist, I will not be doing psychotherapy with you during our coaching. If, at any time during the coaching relationship, I feel that psychotherapy would be a more appropriate fit for you or an important part of your growth, I will discuss that with you, and will walk you through the next steps.
What Results Are Possible For You In Our Work Together?
When you make more sales, you create more choices about how and where to spend your time, energy, and heart. You start taking charge of how fast and how much your business grows. You begin to own your financial future and be the master of your money (and not the other way around). Basically you create the ultimate freedom-based life for yourself.
The person you become in the process of learning how to make more sales and grow your business is the kind of person who settles for nothing less than a life of happiness, confidence, and success (whatever that looks like for you). Because when you make more sales, you get to design your life the way you want it to be…the way you want it to look…the way you want it to feel. And honestly? This means everything to my clients.
And because sales is about WAY more than just selling, when my clients get good at selling, they see an increase in their business and bank account of course, but they also see an increase in their confidence level, the health of their relationships, their level of fulfillment, and their overall day-to-day happiness. Honestly, sky’s the limit in your life and business when you become the person who knows how to sell well.