“People don’t care about your business. They care about their problems. Be the solution that they’re looking for.” ~ Melanie Dodaro
When we think about sales and marketing, I think this quote says SO much.
And while I ALWAYS want my clients to care deeply about their business, I also want my clients to remember that their clients (and potential clients) DON’T care about their business.
Potential clients don’t actually care what branding colors you choose, or how many blog posts you have up, or how color-coordinated your Instagram profile is.
What they DO care about is whether you can help them, whether you “get it”, whether you understand what they want (or don’t want) on a deep level.
And this connection is ALWAYS made through your content. Meaning —-> If you usually make your content about YOU, it’s just not going to connect…or convert.
So whether you’re posting in FB groups, getting on video, or writing copy for your website, put the spotlight on your people.
Now don’t get me wrong, it’s perfectly okay to talk about yourself and why you’re an amazing (insert title here). That’s still a really good thing.
Just be sure you’re writing in a way that let’s the reader know WHY they should care.
…Because the most effective copywriting starts in your READER’S head and heart, not yours.
I’d love to hear your thoughts on this! How do you keep your ideal client in mind when creating content? Or, where do you get stuck with this? Comment below and let me know!
P.S. ~ I’ve only got 2 spots available in November for private coaching (my practice is full, so these spots are limited and fill up fast!). If you’re tired of going at all this sales and marketing stuff alone, schedule your Complimentary Consultation here.