Not just throwing spaghetti at the wall. And not the kind of visibility you think you SHOULD be doing. And not burning yourself out by saying all the things in all the places.
I’m talking true-blue strategic visibility. Visibility that feels GOOD to you. Visibility that sounds like YOU. Visibility that leads to more SALES.
Here’s the thing – having a beautiful website or perfect headshots and branding are not really the things that matter when it comes to visibility. Do they spice up your visibility? Yes. But what REALLY matters is that YOU are out there connecting/sharing value/selling – in a way that plays to your strengths.
So, let this be your permission slip to ditch allllllll that visibility pressure. All that pressure to be in all the places, all of the time, saying all of the things.
– Pick 1-2 places you actually like showing up to.
– Pick the frequency that works best for you.
– Pick your favorite way to connect. Is it through writing…or maybe video…or maybe in person?
No need to show up in lots of places. Every day works for some of my clients, and 3 times a week works for other clients. Figure out what consistency looks like for YOU.
Because honestly? The only way to turn your visibility into MORE sales is to figure out how to make your visibility work for YOU.
There is no 3-step formula to visibility – there is just YOUR visibility formula.
But once you figure out your formula and how to execute on it consistently, you get to sit back and watch your visibility efforts work for you (as in…more sales!). Rinse and repeat.
I’d love to hear your thoughts on this. Where’s your favorite place to get visible online? Or, where are you feeling stuck with your visibility? Comment and let me know!
*And if you desire support around where and how to get more strategically visible, so you can make more sales, check out my Visibility Intensive.